It was February 2014 and the state of Colorado had just legalized adult recreational use of marijuana.
Within three days, all edibles in the state were sold out.
The demand was there; the products weren’t – and that’s where we stepped in.
As more states and countries legalize the use of marijuana for recreational and medical use (as a result of the November 2016 American elections, Arkansas, Florida, Montana and North Dakota joined the 17 other states that already legalized medical marijuana while California, Massachusetts and Nevada legalized recreational marijuana), consumers need to have a wide selection of products and flavours to choose from – and know that the product they choose will taste the same every time, unlike homegrown marijuana products. With approval for legal marijuana at an all-time high, according to Gallup polls, it’s time we invest now.