Nutritional High will work with Aura Health to outfit Aura with the knowledge and expertise to extract cannabis oil utilizing Nutritional High’s cryo ethanol process and other extraction methods. Aura will develop health and wellness products which, in turn, may be licensed to Nutritional High for distribution in the US. Management will work together in the coming months to develop the business plan and financial metrics for this partnership.
Jim Frazier, CEO of Nutritional High, commented, “The Nutritional High team is excited to announce this new venture with our long-time strategic partners, Aura Health. Once finalized, this deal is an opportunity for Nutritional High to expand our reach on an international level while allowing our management team to continue our focus on an increasingly competitive US market. We look forward to advancing this venture with Aura Health and working closely with them to produce high-quality and consistent cannabis oil products for their customers.”
Daniel Cohen, CEO of Aura, added: “This partnership is a natural evolution of our relationship with Nutritional High and it significantly expands the scope of opportunity for both companies. We have made tremendous headway here at Aura in a short time as we have pivoted our focus toward European, Israeli and international markets, and this relationship allows us to leap ahead of many other companies developing a foothold in Europe.”