TORONTO, July 30, 2018 (GLOBE NEWSWIRE) — Nutritional High International Inc. (the “Company” or “Nutritional High”) (CSE:EAT) (OTCQB:SPLIF) (FRANKFURT:2NU) has officially launched an innovative cannabis awareness program named FLÏ™ Safe. The FLÏ™ Safe program focuses on promoting responsible cannabis consumption and cannabis education via sourced research, specifically targeting cannabis advocates.

Currently, the FLÏ™ Safe website is live at www.flisafe.org. In the coming weeks, FLÏ™ will be rolling out content on FLÏ™ social media channels regarding this initiative and will begin coordinating FLÏ™ Safe activities.

FLÏ™ Safe is one of the first-of-its-kind programs in the cannabis industry, driven by both online and offline activities. Nutritional High and the FLÏ™ team believe that programs like FLÏ™ Safe are needed in the current climate of legalization, misinformation, and to rewrite the common cannabis user stereotype.

Jim Frazier, the CEO of Nutritional High, commented, “Today, more than ever, it is important for a brand to not only create great products but create a platform that help educate consumers and have fundamental impacts on supporting the sales, marketing, and the vision we have for Nutritional High. Corporate responsibility is going to be an integral part behind federal legalization and it benefits not only our brand but also the industry in general to create this kind of well-researched awareness.”

Nutritional High is taking a leadership role in consumer education and we see this as being one of the most critical pieces in building the future of the industry.

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